E- MARKETING OPTIONS

E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods
The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, Direct Mail and PR, E-marketing adds a whole new element to the marketing mix.
" Global reach - a website can reach anyone in the world who has internet access. This allows you to find new markets and compete globally for only a small investment.
" Lower cost - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
" Measurable results - marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising.
" 24-hour marketing - with a website your customers can find out about your products even if your office is closed.
" One-to-one marketing - e-marketing lets you reach people who want to know about your products and services instantly.
" Better conversion rate - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless.
Together, all of these aspects of e-marketing have the potential to add up to more sales
There are several elements that you could include in your e-marketing mix including E-MAIL, ONLINE ADVERTISING (such as banner adverts and sponsored links), SMS messaging.

WEB SITE MARKETING

" Searching engine
" Key word ( 20 words)
" Marketing websites IN and OUTside Egypt

Quick List
How does it work? When people search one of your keywords, your ad appears next to the

 

search results. Quick List is the smart, fast, and cost-effective way to grow your business online. First, we hand submit your website to all the major search engines, including Google, Yahoo!, MSN, , and others. Then we create a customized search advertising campaign based on keywords related to your business.
" Get noticed in all the major search engines
" Drive high-quality traffic to your website
" Target people interested in your products and services
" 24-Hour Guaranteed Listings
" Monthly Search Engine Visibility Reports
" Ongoing Optimization of Keywords and Ads
" And Much More!
Quick List is great for anyone who wants to drive traffic to a website,

We look forward to exceeding your expectations.

E-MAILS -CAMPAIGN

is a form of Direct marketing which uses Electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
" sending e-mails with the purpose of enhancing the relationship of a Client with its current or previous customers and to encourage Customer loyalty and repeat business,

 

" sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
" sending e-mails over the Internet, as e-mail did and does exist outside the Internet
E-mail marketing (on the Internet) is popular with companies for several reasons:
" A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
" Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
" The delivery time for an e-mail message is short .
" Advertisers can generate repeat business affordably and automatically.
" Advertisers can reach substantial numbers of e-mail subscribers
" Over half of Internet users check or send e-mail on a typical day.
Email - great for building relationships and keeping your customers up to date with offers, and is less intrusive than telephone marketing.

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